Lead scoring, campaign performance analysis, and marketing data administration — every marketing obligation your team is too busy to manage, handled by a trained AI employee running around the clock.
AI Marketing Data Administrator
Dean keeps your marketing engine clean, targeted, and performing — without the overhead of a full marketing team. He manages your marketing data at Starter, scores your leads with precision at Growth, and at the highest tier delivers campaign performance analysis that tells you exactly where your money is working. Your team focuses on strategy. Dean handles the numbers.
Skill Progression
Dean's capabilities grow with your tier. Every package builds on the last — no feature is ever removed.
Organises and maintains your marketing data — contact lists, campaign records, and audience segments — keeping everything clean, current, and ready to act on.
Captures leads from WhatsApp, web forms, and social channels — categorises by source, tag, and status so your team always knows who to contact next.
Sends a structured weekly summary of new leads captured, data hygiene flags, and audience growth — delivered to your WhatsApp every Monday morning.
Scores every captured lead against your ideal customer profile — ranking by fit, intent signals, and source quality so your team always knows exactly who to prioritise.
Runs scheduled data validation checks across your systems — flagging duplicate records, missing fields, and format inconsistencies before they corrupt downstream reports.
Pulls campaign data from connected ad platforms — tracking cost per lead, conversion rates, and ad set performance. Flags underperforming campaigns and delivers a structured weekly report to your marketing team.
A Day with Dean
From first lead of the day to end-of-day campaign report, Dean keeps your marketing running without a single manual intervention.
7:45 AM
New Staff Onboarded
A new lead comes in via the website form. Dean captures it, cleans the data, tags the source, and adds it to the audience list automatically.
8:30 AM
Password Reset Resolved
Lead scoring runs. Dean evaluates 12 new leads, assigns scores, and fires a WhatsApp alert to the sales team for the top 3 — highest priority first.
10:00 AM
Audience Data Audit
Dean scans the contact list — flags 8 duplicate entries, 5 missing email fields, and 2 outdated audience tags. Clean data, ready to use.
11:30 AM
Campaign Performance Report
Dean pulls the week's Meta Ads data — cost per lead is up 18%. He flags it, compares against the previous week, and surfaces which ad set is underperforming.
2:15 PM
System Alert Triggered
A campaign goes live. Dean begins tracking impressions, clicks, and conversions in real time — ready to report at end of day with a full breakdown.
5:00 PM
End-of-Day Marketing Report
Dean sends a daily digest — new leads captured, scores assigned, campaign spend vs. conversion, and priority follow-ups for tomorrow.
Implementation
No new software stack. No long onboarding. Dean plugs into WhatsApp and your existing marketing workflows.
Dean is briefed on your current campaigns, audience segments, lead sources, and performance goals during onboarding — so he operates with full context from day one.
We configure Dean with your software stack, access tiers, data validation rules, and system monitoring targets.
Your team connects Dean to your lead sources and ad accounts. No complex setup — Dean starts pulling and organising data immediately.
Help desk, data checks, system monitoring — all automated. You get reports and alerts, not task queues.
Packages
Start with the essentials. Unlock advanced skills as your marketing demands grow.
Dean handles your marketing data foundation — organising contacts, tagging leads by source, and keeping your audience lists clean and structured.
What's included
Everything in Starter — plus Dean's Lead Scoring skill activates, ranking every lead so your sales team always knows who to call first.
Everything in Starter, plus
The full marketing intelligence stack — Dean manages your data, scores your leads, and analyses campaign performance with all three skill modules fully active.
Everything in Growth, plus
One WhatsApp message is all it takes to get your AI Marketing employee briefed and deployed.
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